HOSEY'S HONEY
 

Design Problem:

Hosey's Honey is a family owned business that has been making the best organic Kentucky honey for many years. They came to us with one simple request - make us look classy, modern + premium.

 

Design Solution:

* We developed a series of logos that represent a modern and organic feel. We then concentrated on a clean serif typeface combining it with a classy script to provide a premium look, as well as a tagline that solidfies a "top shelf" statement.

 

Creative Director: J. Dontrese Brown

Sr. Art Director: Karen M. Butler

 

* Awaiting logo approval / selection.

 

R.O.A.R.
PERFORMANCE
 

Design Problem:

Wave Propel, LLC produces athletic orthotics – wanted to be renamed, rebranded and reborn.

 

Design Solution:

R.O.A.R.

* (Redefining Optimal Athletic Response)

was born from the idea of how this orthotic makes you feel when you use it. You want to scream. You want to yell. You want to ROAR! Hence the sound levels that also create movement + speed.

 

* Explore the creative process.

KATHY KUHLMAN

INTERIOR DESIGN
 

Design Problem:

Logo + Brand Development for interior design company. The need was for a classy, elegant identity that has character and a unique style that encompasses the owner.

 

Design Solution:

Never being boxed in. An attitude to challenge and push the creative boundaries. That was the driving force and solution behind this logo and brand - identical attributes of the owner, Kathy Kuhlman herself.

 

BLACKHAWK
MINING, LLC
 

Design Problem:

BlackHawk Mining needed to be rebranded and reborn. Requirements: 1) Revise Hawk or 2) Revise the logo with the incorporation of mountians from the foothills of KY.

 

Design Solution:

Provided unique logo lockup that represents a firm foundation, character and stability. * Revised "Hawk" to look more dominant, modern and prestigous and developed a concept to incorporate mountains.

 

Creative Director: J. Dontrese Brown

Art Director: Karen M. Butler

 

* Awaiting logo approval / selection.

THE ORIGINAL
 

Design Problem:

The Victorinox Swiss Army Original timepiece was the first launched in 1989. Although this was a popular item, they discontinued it in the mid 1990's. Due to popluar demand, Victorinox updated the Original timepiece and needed a key visual to push and accompany the 2014 relaunch.

 

Design Solution:

* Reaching back to its launch in 1989 as well - I chose the typeface – Minion Pro - which was derived from the traditional typeface Times New Roman – (as was the Victorinox Swiss Army typeface). It carries an aura of class, history and a modern rebirth – the same feel that was established with the 25th Anniversary of the Original timepiece itself.

 

* Review the breakdown of the logo elements.

 

 

BLACKHAWK Redesign: Version2 (recommended)