TWO BECOME ONE
VICTORINOX SWISS ARMY
Design Problem:
As Victorinox Swiss Army, Inc. & Wenger merged, they needed to convey this visually with one not overpowering the other and suggesting a mutal merger. This became the focal point of this project.
Design Solution:
This key visual established the merger of the two companies becoming one, while also representing both brands. It was then pushed across an integrated campaign focusing on marketing, PR and sales objectives: advertisements, evites, web campaigns, various print collateral and tradeshow visuals.
Creative Director: J. Dontrese Brown
Art Director: Karen M. Butler
Copy: Renee Hourigan
AUTHENTICITY
VICTORINOX SWISS ARMY
Design Problem:
Create a memorable :30 spot for ESPN/ESPN2 campaign illustrating the deep and authentic Victorinox Swiss Army Knife connection to the Victorinox Timepiece.
Design Solution:
Showcase the everyday blue-collar man/woman as our heros. These are real and authentic people. The ideals they stand for and how they approach their craft are the same ideals that Victorinox Swiss Army embody in their brand.
Creative Director: J. Dontrese Brown
SVP, Marketing: Dennis Piretra
Photo credit: Sandro
Agency: Mering Carson
* Explore the evolution of the campaign/personalities and then check out the Final :30 spot below
I AM NOT
VICTORINOX SWISS ARMY
Design Problem:
To effectively create a campaign that focuses on the core essence of our products for their Corporate Markets Division.
Design Solution:
Created a campaign that focused on what the products really are and what they are really not.
It was then pushed acrossed an integrated campaign focusing on marketing, PR and sales objectives: advertisements, evites, web campaigns, various print collateral and tradeshow visuals.
Creative Director: J. Dontrese Brown
Copy: Renee Hourigan
* Check out the development of the intergrated campaign
RE:LIVE CAMPAIGN
VICTORINOX SWISS ARMY
Design Problem:
The Corporate Markets Division needed to launch its on-site rewards program. A program that entices companies to reward their employees with a Victorinox Swiss Army timepiece.
Design Solution:
RE:DEFINE. RE:LAX. RE:WARD. RE:CEIVE. RE:LIVE.
Creative Director: J. Dontrese Brown + Karen M. Butler
Copy: Renee Hourigan
Photography: David Apuzzo
* See the evolution of the campaign as it comes to life