AUTHENTICITY

VICTORINOX SWISS ARMY
 

Design Problem:

Create a memorable :30 spot for ESPN/ESPN2 campaign illustrating the deep and authentic Victorinox Swiss Army Knife connection to the Victorinox Timepiece.

 

Design Solution:

Showcase the everyday blue-collar man/woman as our heros. These are real and authentic people. The ideals they stand for and how they approach their craft are the same ideals that Victorinox Swiss Army embody in their brand.

 

Creative Director: J. Dontrese Brown

SVP, Marketing: Dennis Piretra

Photo credit: Sandro

Agency: Mering Carson

 

* Explore the evolution of the campaign/personalities and then    check out the Final :30 spot below

 

TWO BECOME ONE

VICTORINOX SWISS ARMY
 

Design Problem:

As Victorinox Swiss Army, Inc. & Wenger merged, they needed to convey this visually with one not overpowering the other and suggesting a mutal merger. This became the focal point of this project.

 

Design Solution:

This key visual established the merger of the two companies becoming one, while also representing both brands. It was then pushed across an integrated campaign focusing on marketing, PR and sales objectives: advertisements, evites, web campaigns, various print collateral and tradeshow visuals.

 

Creative Director: J. Dontrese Brown

Art Director: Karen M. Butler

Copy: Renee Hourigan

I AM NOT

VICTORINOX SWISS ARMY
 

Design Problem:

To effectively create a campaign that focuses on the core essence of our products for their Corporate Markets Division.

 

Design Solution:

Created a campaign that focused on what the products really are and what they are really not.

It was then pushed acrossed an integrated campaign focusing on marketing, PR and sales objectives: advertisements, evites, web campaigns, various print collateral and tradeshow visuals.

 

Creative Director: J. Dontrese Brown

Copy: Renee Hourigan

 

* Check out the development of the intergrated campaign

RE:LIVE CAMPAIGN

VICTORINOX SWISS ARMY
 

Design Problem:

The Corporate Markets Division needed to launch its on-site rewards program. A program that entices companies to reward their employees with a Victorinox Swiss Army timepiece.

 

Design Solution:

RE:DEFINE. RE:LAX. RE:WARD. RE:CEIVE. RE:LIVE.

 

Creative Director: J. Dontrese Brown + Karen M. Butler

Copy: Renee Hourigan

Photography: David Apuzzo

 

* See the evolution of the campaign as it comes to life